Make your site easier to navigate by using comment spam

If you have duplicate tags you'll see them in Google Search Console or Bing Webmaster Tools reports and you'll often find that the search engines have chosen to ignore your title tag and use other content it found on your page for the blue link text in the SERP. These …

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Digital experiments: Channel testing and sandbox

This is important because most Internet users rely heavily on these rankings. However, if you already have an established website, you don't need to go looking for an exact-match domain for your business; focus on a URL that reflects your business and optimize the heck out of it instead! A …

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Can canonical URLs really make a difference?

Like with a national strategy, you'll want to ensure your content answers customer questions, covers topics related to your industry, is detailed, and is well written. Buying backlinks can and does work, however, there's a substantial risk involved if you buy low quality ones and/or from people who openly …

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To get fast rankings, you need stickiness

Customers see only minor product differences and, in many product categories, even minor variations are difficult to identify. Figure 3-1 illustrates the current governance model for gTLDs and ccTLDs. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities …

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