Use Optimized Robots.txt

SEOs also used to believe that buying links was a valid way of link building; however, Google will now penalize you for buying links in an attempt to manipulate page rank. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google …

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The best advice I've listened to about keywords

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Unfortunately, Google doesn't update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a …

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The death of URLs

If you want to be successful, you need to work together with your client. Anchor texts are important for your SEO and make up a huge part of your link building strategy. With a range of ideas to get you going, Beverley will keep the whole family entertained. That Latest …

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Digital experiments: Channel testing and link bait

When link building efforts go stale, it typically has something to do with the people running the campaign. If you're in doubt, you can use Google's mobile-friendly tool to evaluate your domain and see if there are any mistakes interfering with your mobile optimization. Did you know that Beverley Grammar …

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Take a customer focused approach to Google algorithms

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort In these instances, it is the listings ranked as the highest matches to …

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Education is the best legacy when it comes to URLs

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by search engines. One of the best ways to encourage readers to share is to create shareable, customized images. It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and …

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